Working with the development team at MPN has been a great pleasure. They have been a great innovative and collaborative partner, contributing ideas, architecture, and technical excellence. Our website has progressed from simple product information postings, to a dynamic, response-driven site complete with inter-active animations, payback cost calculators, and one of the most innovative, integrated web and database feedback systems in the PHVAC industry.

The vision for our website has been three-fold: 1)take the mystery out of the product, 2)assist the interested consumers with application, benefit, and safety information so that they can make an informed buying decision, and 3) assist our valued dealers and installers with sales leads so that they want to install and support our product. In particular, for the consumer we help them find a qualified dealer/installer, know what to expect during the installation process, and then have a mechanism to provide candid feedback and rate their experience. Consumer response to this breadth and depth of capability has been overwhelmingly positive.

With these new capabilities added to the consumer website re-launch, we have realized a 600% improvement in website interaction in 20 months. Consumers look at more pages and stay on the site longer. Sales representatives and dealers can easily check their dashboards for action required. This level of engagement has allowed us to rapidly climb from page twenty on a web-search to the page one on a web-search, on the most important search engines. The use of a pioneering web-based management system has given our sales teams the ability to rapidly fine-tune and improve our responsiveness to dealers and consumers. This has resulted in a sharp improvement in consumer interaction and satisfaction.

In a difficult, and highly competitive market, this system has greatly enhanced our ability to attract customers, and work with the top dealer/installers, helping them grow their business which in turn helps us grow our business. In summary, our website is now an integral part of our business development process, a core component in our consumer engagement strategy and ultimately has had a positive impact on our sales growth itself. We would not have realized the success we have without the development assistance of MPN and their commitment to helping us achieve our business objectives with web-based tools. On-line web resources is critical to our continuing success and to the success of our industry as a whole.

The results were terrific. We experienced a very significant improvement in advertising performance with out the time-consuming and costly traditional market feedback measurement systems.